Beyonce: the well-oiled machine

This woman, brand rather, can do no wrong.

beyhiveFirst of all, kudos to her marketing people for finally getting her on twitter and a “for-the-fans” blog, well because duh… why not. But really, her “Beyhive“? It’s perfect. Fantastic marketing and branding, witty, alluring, irresistible and as powerful and influential as Lady Gaga’s Little Monsters.

It’s a cult, a superior following. Fans love it. They eat it up, non-stop.

Four tweets and the woman has a following of close to 7M minions, the power at her disposal isn’t even fair.

She is, hands down, Queen Bey.

It goes without saying that even just her “news” announcements are powerful, and they are just photos. The fact that everyone can figure out that Beyoncé would be performing the halftime show at the Super Bowl 47 by just one little jpeg on her blog is incredible, it’s SMART.


Or that she’ll be partnering (for $50M) with Pepsi in 2013:


Or how about her exclusive HBO documentary debuts 2/16/13:


Yes we know Queen Bey, this is only the beginning. You my friend, and your husband for that matter, are well-oiled marketing machines.

You will make bagillions off us, your images and accomplishments, your partnerships and endorsements, as well as your Queen-Baby-Bey, Blue Ivy, while the rest of us just watch and yearn and drool.


@La_Suazo: “testing this little football in my tweet with: #superbowl will it work?”

and it worked… it shows up like this:

…kudos NFL! or Twitter? Both?! See more>>

No matter what anyone says…. I’m rockin’ my NYJets jersey tomorrow!

JETS Fan Today, Not Gone Tomorrow!

First time for everything right? I was a cheerleader in HS, so obviously I know the game… but do I follow it alla Monday Night Football (sit-at-a-bar-Sunday)? Not really. Well I haven’t at least consistently.

Have I favored the Giants over the Jets before the championship game? Not really, except for the lovely face of Mark Sanchez.

Mark & Me via Toyota Presents! Read more>>

Seriously though, never ever watched a Giants game, so I guess I def had preference for the JETS. Anyway, GAME DAY, game deciding the fate of the team to go to the SUPERBOWL, and I decided I wanted to go and watch the JETS (try to) make history.

Next stop, Modell’s, for a Mark Sanchez jersey #6; uber hard to come by the day of the game… it was either a Men’s XXXL or a kids M or L. Luckily I’ve lost weight eh…. so I fit in the kids L, SCORE!

Here were the 2 options that I took to FB/Twitter for friends and followers’ opinions:

While the opinions swayed straight to the tee (check out how much larger my chest looks), I chose the jersey.

The girls and I watched the game down at Central Bar, and had an amazing time. Although they lost, I think I might have fallen for the sit-in-a-bar-Sunday fun, and you better believe I’ll be following them next season!

It also doesn’t hurt that a lot of hot men watch Football :). While they are normally fixated on the 60’’ HD, there are always commercials and half-time right? Can I get an AMEN?